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Although conversions maybe low with Google Ads your reach more than makes up for it. It’s a marketing tactic that can always be working in the background for you as you concentrate your efforts elsewhere. Monitoring your KPIs will give you insights not only into improving your campaigns, but converting keywords for your website.
SEO & Content Marketing can be the fastest & cheapest way to success with a great ROI.
Content marketing gets 3x more leads than paid search advertising.
81% of people perform a Google search before making a large purchase
A way to reach consumers where they spend most of their time. Without being spammy, there are ways to capture your audience’s attention with informative ads & creative content. Stay on top of trends & what your target market is saying with SM.
We can set up a social media strategy while your or someone else executes it. Want us to do everything? We can do that too.
Create a close relationship with your audience through frequent informative communications. But you need to find a balance between infrequent emails and spam. Emails should be helpful, short & personal…
As soon as someone looks at an image, they should be able to link it to your brand. You have to think about more than images though. Your brand can convey meaning, invoke feeling, or entice someone to dive a little deeper.
Branding should be consistent & include voice, messaging, images, colors, and of course your logo.
Presenting a brand consistently across all platforms can increase revenue by up to 23%.
As a mompreneur, I get busy. Keeping up with your website is a constant affair – plugins have to be updated monthly, links have to be checked, new content posted, and so much more. Website management is one thing, but if you don’t have a website (or one that’s working for you), then where do you START?!
Start with YELLo Marketing Hub. We usually suggest that our clients start with branding & market research before jumping into an entire website design & development. You don’t want to have to do it twice. You “measure” 3 times & cut once, as they say.
If you don’t have time of the money for an entire site redesign, go for a site audit. We’ll go through your website & tell you where to concentrate your time & money for the best ROI & SEO. You don’t need to spend thousands of dollars. As I’ve told all of my clients at some point, you CAN do this yourself: DIY Marketing!
After Branding, create a Marketing Plan. Creating initial goals helps you achieve them instead of blindly spending money without seeing an appropriate ROI. With a Marketing Strategy you know where to START, when to CHECK IN, and when to CHANGE what’s not working (by using KPIs & monitoring your efforts).
A Marketing Plan also includes “Avatars” or “Profiles” of your target audience based on market research. We take it one step further by showing you how to reach them.
We can provide a GANTT Chart that tells you exactly when & where to spend (or not spend).
Using appropriate Sales Funnels for your Target Market, we can increase your lead acquisition & conversion rates.
Don’t wait. Have a plan & START marketing with YELLo Marketing Hub.
Utilize our retainer hours for any miscellaneous creative design projects. You’d be surprised how handy having a Graphic Designer on retainer is when you think about all they can do…
You can’t forget about the most important part of your funnel: lead conversions! We can research where the kinks are in your sales funnel & optimize them to create a higher conversion rate & return on investment.
Not getting enough leads to begin with? YELLo can help with that. Getting tons of leads, but they’re not converting? YELLo can help with that.
Internal collateral is for internal company use & may consist of training documents, sales guides, branding manuals, ebooks, new employee manuals, roadmaps or step-by-step sales instructions.
External collateral is client facing and may consist of informational sheets, brochures, flyers, discount cards or coupons, door hangers, or anything that is a creative piece/document given to the client.
No matter who it’s for, it should be informative, eye catching, concise & not boring.
Tradeshows, Launches, and Pop-ups… From ideation to creative, we can help.
We can do it all or just a portion. Wherever you need the help.
Utilizing the element of SURPRISE & UNCONVENTIONAL methods to capture attention with the goal of building brand awareness or increasing sales.
It’s creative. It’s on the streets. It’s in your target audience’s face.
Ex. It could be creative decals on the pavement (chalk art, paintings, or stickers) showing an optical illusion or a different perspective drawing attention to your message. This tactic is most utilized by PR professionals & nonprofits.
A Guerrilla Marketing fad that took everywhere by storm (and still does) are flash mobs.
Your freelance marketing department for any project size
